More than 75 Lego sets are on sale for at least 30% off during Target’s Circle Week sale. The Fall 2025 edition of Target’s popular promotion kicked off today, October 5, and runs through October 11. Circle Week sales often include Lego sets based on major entertainment franchises for new all-time low prices, and that trend continues with this sale. Target has a bunch of Lego Star Wars, Marvel, Harry Potter, and Disney Lego building sets for stellar prices.
As usual, Amazon is matching most of Target’s Lego deals as part of its early Prime Big Deal Days sale, but Target does have more than a few notable exclusive sets on sale, too. Keep in mind that both retailers will sell out of some of the most popular deals before the promotion officially ends. You can see all of the Circle Week Lego deals Amazon is matching by clicking the links below. Some of Amazon’s deals require you to click a coupon checkbox to get the full discount.
Target Circle Week Lego price-matching at Amazon: