Avatar: The Way of Water is putting up huge numbers at the box office, and its success signals that society is excited to get off the couch and go to a cinema, according to writer-director James Cameron. He told Variety that he doesn’t care so much about how he now has three of the top seven highest-grossing movies in history (the other two are Avatar and Titanic). What’s more important to him, he says, is that The Way of Water is reigniting interest in the moviegoing experience.
“I’m thinking of it more in the terms of we’re going back to theaters around the world. People are going back to theaters. They’re even going to theaters in China where they’re having this huge COVID surge. We’re saying as a society, ‘We need this! We need to go to movie theaters.'” Summing up his thoughts, Cameron said with a laugh, “Enough with the streaming already! I’m tired of sitting on my ass.”
James Cameron on what #Avatar‘s success means for the film industry: “We’re back to theaters…Enough with the streaming already! I’m tired of sitting on my a–!” #GoldenGlobes https://t.co/ywZXlvQL4G pic.twitter.com/RP0IQbrxpv
— Variety (@Variety) January 10, 2023
The theatrical movie business saw a significant slump during the height of the pandemic, and it’s still not yet fully recovered (and it may never return to pre-pandemic heights). The Way of Water’s big success seems to suggest that, for a huge blockbuster, people are willing and eager to leave their homes to watch a film. Of course, streaming movies at home remains incredibly popular as well.