The Netflix original movie, Glass Onion: A Knives Out Mystery, was released in theaters before coming to the streaming platform. This unique release model was a major success, Netflix co-CEO Ted Sarandos said during the company’s earnings release this week, according to Deadline.
“I’m thrilled with every aspect of the release of Glass Onion,” Sarandos said when asked if he had any regrets about releasing it in theaters first. “I think what you saw was a lot of excitement. We drove a ton of buzz with that theatrical release, and we created a bunch of demand and that demand we fulfilled on our subscription service.”
Putting Glass Onion in theaters helped drive demand for the Netflix release and was a successful marketing move, Sarandos said.