An image of a Diablo 4 poster advertising the RPG game in New York has gone viral on Twitter, framed by the wildfires that are currently decimating huge parts of Canada. In response, Activision Blizzard COO and EVP of corporate affairs Lulu Cheng Meservey has joked that the company’s Diablo 4 marketing has “no affiliation” with the wildfires.

MORE FROM PCGAMESN: Diablo 4 builds, Diablo 4 review, Diablo 4 classes