Ahead of the holiday season, many companies ramp up their marketing efforts, and Xbox is no different. Microsoft has purchased ad space on the Las Vegas Sphere, and the company may have paid top dollar for the promo.
As shared by Xbox’s Jeff Rubenstein and many others on social media, the Sphere has been taken over by an Xbox advertisement. The multimedia display shows the iconic green Xbox logo and then transitions into clips of Starfield, Hellblade II, Forza, and Cyberpunk 2077. The sequence ends with a sizzle of the three main Xbox consoles–the Xbox Series X, the 512GB Xbox Series S, and the 1TB Xbox Series S.
The Xsphere has arrived #PowerYourDreams pic.twitter.com/gp8sqGf9JF
— Jeff Rubenstein (@jeffrubenstein) October 20, 2023
According to 3LV, a one-day ad campaign on the Las Vegas Sphere could carry a price tag of $450,000, with a one-week run selling for a reported $650,000. These numbers stem from an agency pitch deck and might be out of date or in some other way not representative of what Microsoft could have paid to advertise Xbox on the Sphere.