Game company Scopely has announced that its mobile game Monopoly Go has now raked in more than $1 billion in revenue, becoming 2023’s “biggest mobile game launch,” according to the company.
Scopely, which is owned by Saudi Arabia’s Savvy Games, added that Monopoly Go is bringing in more than $200 million every month. Citing data.ai, Scopely went on to say that Monopoly Go reaching $1 billion in revenue after seven months on the market is faster than any other casual game in mobile game history. Monopoly Go is a free game that makes money through microtransactions, as is the way many mobile games handle monetization.
The mobile game market is bigger and more lucrative than console and PC. Part of the reason why Microsoft bought Activision Blizzard was to get a foothold in the mobile market with titles like Candy Crush and Diablo Immortal. EA, for its part, spent billions to acquire Glu Mobile, the developer of Kim Kardashian’s popular mobile game.