Will Smith and Jada Pinkett Smith’s Westbrook Studios, in partnership with Altar Rock Pictures, are set to breathe new life into the iconic 1989 toy brand Monster In My Pocket. With over 200 pocket-sized, collectible monsters drawn from global myths and legends, the producers aim to develop a live-action series adaptation of the beloved toy line. Deadline was first to report.
Founded by former Mattel executives Joe Morrison and John Weems, the brand has enjoyed considerable success–though only ’90s kids may remember this–with over 500 million units sold globally since its launch. The toys have a long history of jumping from toys to other formats, including a 1992 ABC animated TV special, comic books, and a Nintendo game.