Apple AirPods are discounted to the best prices we’ve ever seen at Amazon for Prime Day. You can snag the AirPods Max Bluetooth headphones for $395 (was $549) in five different colors. If you prefer earbuds, all three standard AirPods are on sale for really great prices as well, including the AirPods Pro for only $169 (was $249).

The key thing to know about the AirPods Max is that they’re primarily geared toward Apple users, as they deliver a seamless experience for iPhone, iPad, Apple TV, and Mac. The sound quality from these, as you’d imagine, superb and can easily rival the biggest brands in this tech category. They are also extremely comfortable and offer stellar active noise-cancellation.
The AirPods Max are often compared to Sony’s WH-1000XM5 (on sale for $298) and Bose’s QuietComfort Ultra (on sale for $349). You can’t go wrong with any of these if you want a high-end pair of headphones with noise-canceling tech, but Apple’s AirPods have always been more expensive–that’s what makes this deal so notable. In the three years since the AirPods Max released, Amazon has never charged less than $430.