Nearly two years ago, Rockstar Games shared the first look at Grand Theft Auto 6, one of the most highly anticipated titles in the history of the video game industry. Since then, numerous analysts and gaming industry figures have speculated or openly wished for the game to be sold for $100 in order for other AAA games to reach the same price. Now, Saints Row design director Chris Stockman has shared his wish for GTA 6 to be $100 as well, but not for the same reason as some of his peers.
“They’re the only ones that can get away with it,” said Stockman during an interview with Esports Insider (via Insider Gaming). “I don’t think it’s a rising tide that floats all boats. I think that [there will] be a tremendous amount of backlash if everyone switched to $100. Not all games are created equal. I think GTA is the only one that can get away with it, and I hope they do. I really hope it’s $100. I think it deserves to be $100. The scope and magnitude of this production deserves that price tag, but not everything is treated equally. It would be a disaster if everyone tried to match them.”
Earlier this year, Wedbush Securities argued that selling GTA 6 at $100 could benefit players by giving them a massive amount of in-game currency for GTA Online. Alinea Analytics’ Rhys Elliott disagreed and said it was a bad idea because GTA Online is the real cash cow of the franchise. Elliott also cited the rising cost of living as a primary reason not to charge players a higher price than the industry standard. Most of the newer AAA games are now going for $70.