Dwayne “The Rock” Johnson’s superhero movie Black Adam appears to be a theatrical flop. According to Variety, the movie could lose as much as $100 million from its theatrical run. However, the film is expected to turn a profit when all revenue streams are factored in down the road.
Getting into the numbers, Black Adam cost $195 million to produce, the site said. Then there was as much as $100 million in marketing spend, according to Variety. The movie needs to earn around $600 million globally to break even, the site’s sources said.
So far, Black Adam has earned $385 million worldwide, and box office experts told Variety that the film won’t likely be able to cross $400 million. As a result, Black Adam could lose between $50 million and $100 million during its theatrical run.