Embracer Group is at it again. The generally little-known company behind subsidaries like Gearbox Entertainment, THQ Nordic, and Dark Horse Media made headlines earlier this year when it acquired a number of Square Enix’s western studios. Now, Embracer has announced a fresh round of acquisitions starting with physical games specialist Limited Run Games.
The full list of acquisitions announced by Embracer this week includes Limited Run Games, karaoke technology company Singtrix, peripheral manufacturer Gioteck, and game studios Tuxedo Labs, Tripwire Interactive, Tatsujin, and Bitwave Games. Along with the gaming-focused purchases, Embracer has also acquired the rights to The Lord of the Rings and The Hobbit creative IP, which covers use in video games, tabletop, film, and more.
As part of the new wave of purchases, Embracer has opened up its 11th operating group called Embracer Freemode. The new group is focused on “operating activities in the retro, classic, and heritage gaming category,” as well as “iconic gaming & entertainment properties.”