Nintendo has officially announced the formation of a new joint venture company alongside mobile games developer DeNA Co Ltd. The subsidiary company will be known as Nintendo Systems Co Ltd and will be focused on “the development and operation of services to strengthen the digitalization” of Nintendo’s business.
It will open in Tokyo in April 2023, and 80% of it will be owned by Nintendo. DeNA has been responsible for the development of a number of Nintendo mobile games since 2015–including popular titles such as Fire Emblem Heroes, Super Mario Run, and Mario Kart Tour–but it’ll be working on more than just smartphone games in this new venture.
According to Nintendo, DeNA will also assist in “the joint development and operation of membership services for various devices” while also creating “value-added services” for users. “With the objective to strengthen the digitalization of Nintendo’s business, the joint venture company will research and develop, as well as create value-added services to further reinforce Nintendo’s relationship with consumers,” Nintendo said.