Sony has a reputation for producing quality audio hardware, and if you’re looking to upgrade to the company’s latest tech, take a look at Sony’s WF-1000XM5 earbuds. Launching this Thursday, July 27, the latest iteration of Sony’s flagship Bluetooth earbuds is available to preorder now at Amazon for $298. The XM5s are launching with silver and black configurations.

So what makes the pricey 1000XM series so special? The big draw here is that they build on Sony’s excellent active noise-canceling, with the company claiming that this range has the best-in-class ANC. On top of that, XM earbuds have superb high-resolution audio, an AI-based noise reduction algorithm and bone conduction sensor for when you take calls, and a powerful new Integrated Processor V2 for a strong connection signal.