Prime Video has introduced ads, even if you’re already a paying subscriber. Amazon originally announced that ads would come to Prime Video back in 2023, but now the day has come.
As of January 29, Prime Video now shows ads during movies and TV programming. Users can get around the ads by spending $3/more per month. The next time you log in, you might see a message similar to the one below notifying you of the change and your options going forward.
Amazon said the aim is for Prime Video to have “meaningfully fewer” ads than traditional linear TV, and also fewer than other streaming TV companies that feature ads. Whether or not this is true is unknown at this point, given the ads rollout only just kicked off.