New images for a “Cross-Buy” system have been spotted on the PlayStation Store, sparking speculation that Sony might be looking to introduce cross-platform purchasing of some kind in the future. The graphics for this were spotted online by Amethxst on X and corroborated by reliable leaker Dealabs.
According to Dealabs, the Cross-Buy tags were added by Sony all the way back in June 2025, but what the company’s definition of this term could be is unknown. For comparison, Microsoft offers a cross-buy feature where Xbox games can be played on PC, (sometimes) through cloud streaming, or anything else that it considers to be an Xbox–like the ROG Ally X handheld.
Could Sony offer a similar deal, considering that it has made more of its first-party games available on PC after a period of exclusivity on PS5? That’s unknown, but it is worth pointing out that Sony previously used Cross-Buy as a term for games sold during the PS Vita handheld era. If PS3 or PS4 owners purchased certain games back then, they’d get the PS Vita for free and vice versa, allowing them access to one game over multiple platforms. The service was eventually phased out, but at the time, it was a major draw for PS Vita owners.