Amazon Studios boss Jennifer Salke is seemingly unfazed by the announcement from WB/New Line that it is developing additional The Lord of the Rings films. Speaking to Variety, Salke was asked how much LOTR would be too much to sustain the market, and she said, “We’ll see.”
Salke believes the Lord of the Rings fandom is big enough to sustain a number of different projects at the same time. “We love our original series. We’re extremely proud of it, and invested long term. So, we definitely think there’s enough fan love to sustain ours for a long time,” she said.
The Rings of Power is currently under production for Season 2. Getting the show off the ground was one of Salke’s biggest achievements as the head of Amazon Studios. As has been widely discussed, The Rings of Power is reportedly an extremely expensive production. As such, much has been made of its success in the market so far, which included reaching 100 million people right out of the gate.