• Sun. Oct 5th, 2025

Roblox virtual makeup trends influence beauty brands in the metaverse

Roblox virtual makeup trends influence beauty brands in the metaverse

Roblox virtual makeup may be trendy, but player obsession with digital avatar customization has real-world implications. Major beauty brands such as Nars and Nyx are paying close attention to how users engage with beauty-driven avatar products within the metaverse and analysing these activities’ impact on the bottom line. And all of this impacts the strategies that make up a broader digital beauty revolution, Vogue Business reports.

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