
Roblox virtual makeup may be trendy, but player obsession with digital avatar customization has real-world implications. Major beauty brands such as Nars and Nyx are paying close attention to how users engage with beauty-driven avatar products within the metaverse and analysing these activities’ impact on the bottom line. And all of this impacts the strategies that make up a broader digital beauty revolution, Vogue Business reports.
RELATED LINKS: Best Roblox games, Roblox promo codes, Roblox music codes