Judge finds Google has an advertising technology monopoly
The ruling opens the door for prosecutors to argue that Google's ad networks and products be sold off from the company.
Blizzard Is Now Banning People for Advertising Boosts/Summons Outside Dedicated Channels
Players are reportedly being banned from using dedicated text channels outside their intended purposes. While the ban is not permanent, the update means gamers should be more careful and
EA Considering In-Game Advertising, But Will Take “Thoughtful” Approach
EA CEO Andrew Wilson has said in-game advertising could become a "meaningful driver of growth" for the company's bottom line. Speaking during the company's latest earnings briefing, Wilson said "it's…
Marvel And DC Sort Of Cross Over (In An Advertising Firm Commercial)
Wade Wilson, meet Barry Allen. Barry Allen, meet Wade... or call him Hal if you want to really take a dig at actor Ryan Reynolds. The Deadpool star teamed up…
PlayStation and Xbox Go Head-to-Head Advertising on the Las Vegas Sphere
Sony and Microsoft have taken PlayStation and Xbox marketing activities up a notch, duking it out at the Las Vegas Sphere last week. The massive entertainment venue is wrapped in…
EU Commission charges Google with abusive practices in online advertising technology
The EU accused Google of breaching antitrust rules and may seek to break up adtech parts of the company's business.
Tim Sweeney Says He “Hates Advertising In Games”
Epic Games boss Tim Sweeney said he's not a big fan of traditional advertising and prefers for marketing in Fortnite to take the form of brand collaborations like themed cosmetics…
Law Firm Investigating Diablo Immortal For False Advertising
Blizzard's free-to-play Diablo Immortal could find itself in legal trouble, as a law firm specializing in class-action lawsuits is investigating the game for false advertising.Specifically, the Migliaccio & Rathod law…
Call of Duty and Warzone 2 planned as advertising tool for US Army
Call of Duty and Warzone 2 would have been used to help advertise the US Army, though sponsorships for the FPS games were cancelled following the emergence of various lawsuits…
Google (GOOGL) generated $54.48 billion in advertising revenue during Q3 2022
While Google ad revenue was up year-over-year, it was down quarter-to-quarter in its Q3 2022 earnings results.