A group of top Nvidia marketing gurus gather together to decide how to cool their latest top-end graphics card, the Nvidia GeForce FX 5800 Ultra. “We could be the Harley Davidson of graphics cards,” suggests Steve Sims, senior product manager. “When people buy a Harley or a Porsche one of the things they’re looking for is that distinct noise that it makes,” concurs Dan Vivoli, vice president of marketing.

The video of the meeting, titled The Decibel Dilemma, then cuts to a dentist using a drill, and other clips of the GeForce FX 5800 Ultra graphics card being used in humorously noisy situations. It’s pictured being used as a hairdryer, part of a coffee grinder, and on the end of a leaf blower. Make no mistake, Nvidia knows this is not the best graphics card right now.

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