In a move that would have shocked the gaming world just a few years ago, Microsoft has announced that the upcoming Halo remake, Halo: Campaign Evolved, will be available on its rival console, the PS5, and Halo will be on PlayStation moving forward. An Xbox exec explained that the decision is the result of a changing media landscape, where TikTok provides stiffer competition for the Xbox platform than other consoles do.
President of Xbox game content and studios Matt Booty told The New York Times about the company’s changing priorities in an interview. “We are all seeking to meet people where they are,” he said of the decision to put Halo on its competitor platform. “Our biggest competition isn’t another console. We are competing more and more with everything from TikTok to movies.”
Booty explained that Microsoft hopes to bring more players into the Xbox ecosystem by bringing its flagship franchises to a new audience, adding that consumers no longer feel strong attachments to the devices they use to play their games.