Shazam movie star Zachary Levi has commented on the box office results for Shazam: Fury of the Gods, which had a slow start at the box office and is not expected to make as much money as the 2019 film. Responding to someone on Twitter, Levi said the marketing campaign for the Shazam sequel didn’t attract the kind of family audience he thought it should have.
Not only that, but Levi said it is “sad but true” that fans of Batman v Superman director Zach Snyder wanted to see Shazam 2 come up short at the box office. However, Levi said he couldn’t put a number on how much this might have affected the box office results for Fury of the Gods.
This is also true. Sad, but true. How much that actually affects the box office is anyone’s guess. But I think the biggest issue we’re having is marketing. This is a perfect family movie, and yet a lot of families aren’t aware of that. Which is just a shame. 🤷♂️ https://t.co/Fpw6Ja384F
— Zachary Levi (@ZacharyLevi) March 21, 2023
Fury of the Gods released on February 17 and earned $30.5 million in the US and Canada over its first weekend; this was more than 40% less than the $53.5 million that the original movie made in 2019 prior to the pandemic.